TECHNOLOGY

Whether SaaS companies or Tech Product firms, this industry segment typically has Planning complexity in Sales Bookings, Revenue Recognition and Compensation expense planning. In 2020, KeenVision delivered Direct Cash Flow forecasting at the request of several clients.

Technology Companies

KeenVision works with several software and SaaS companies which typically have complex Sales activity and Revenue planning models influenced by ASC606 requirements. Expense planning is heavily driven around dynamic approaches to forecasting compensation cost as personnel resources shift.

KeenVision works with technology industry clients to design and develop efficient and effective planning capabilities that work at their desired level of detail.

Advanced Planning uses with Technology Companies

Direct Cash Flow

Customer Collections
Payment Streams
Weekly or Monthly

Financial Planning

Driver-based Forecast Models
Scenario Planning
WorkForce Compensation

Sales & Revenue Planning

Sales Rep Ramp-up
Leads to Signed Orders
Revenue Recognition

Close Management

Consolidations
Intercompany Eliminations
GAAP vs Cash Visibility

Performance Reporting

Financial Analytics
Executive Dashboards
Sales & Revenue Metrics

Acquisition Integration

Integration Modeling
Rapid Visibility
ProForma, Add-Backs

Get in touch with us to see how we can help your Technology company. At KeenVision, we work shoulder-to-shoulder with you.

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Sales, Revenue and Direct Cash Planning

A name-brand SaaS firm submitted an RFP aimed at getting all Planning activities into a single application for all Finance team members to use and connect with - pretty standard requirements but made more complex given the breadth of their Sales, Revenue and Client Cash Collections across multiple countries, licensed products and related services.

The CPM partner reached out to KeenVision for assistance given our expertise in Advanced Planning with clients, especially in the Technology segment.
KeenVision worked with the client to identify all relevant data sources required (General Ledger, Sub-ledgers, CRM, etc.) to integrate in their Planning solution. The solution would need to handle multiple Order types (new, renewals, add-ons) to identify Bookings as well as streaming to Recognized Revenue by Product Type with the correct recognition drivers.
The Bookings process was also fed through a Billings and Cash Collection set of models to derive the Customer Collection portion of the Direct Cash Flow forecasting process. Finance could now trace all expected Customer Collections back to specific operational activities. Powerful.

Improve Finance Forecasting Alignment with Operations

With growth driven both organically and through acquisition, our client needed an effective means to measure Sales Activity (leads, conversions, etc.) as well as the impact of Contract Renewals on the business. Sales and Revenue were tracked on a Product Line, Customer Size and Geography cohorts. Actuals integration for financial and sales activities allowed for critical analytic comparisons across marketing and sales performance measures.

The expense planning process was concentrated on Human Capital management; direct integration with the HRIS application provided a consistent refresh of in process future hiring activities
The client’s Finance team implemented routine financial partnership sessions with Business Department managers - a true collaboration between Finance and Operations.

Advanced Cash Flow Planning

The VP of Finance in a hardware and services technology firm needed clear visibility to company cash projections – and the preference was for an integrated Direct Cash Flow approach.
The resulting Advanced Planning application utilized SalesForce based sales activity, Order Splitting logic to isolate Hardware and Services Revenues in line with ASC606 rules, milestone payment activity and an integration with the financial forecast for Expense, Inventory and other payments.
The VP can now project Direct Cash Flow with an operational link to customer order activity. Order data and drivers can be modified to assess risks in the projected Cash Flow forecast.